Clear headline that explains your products main benefit
Briefly explain your solution and how it solves a specific problem that your ideal customer has.
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Headline that describes how your product solves a problem your customer has
Start by defining the pain your customer has right now, for example; clients not paying their invoices. Than write how your solution solves this problem for your customers.
First main benefit of your product
Brief explanation of why and how this benefit will help your customers
Second main benefit of your product
Brief explanation of why and how this benefit will help your customers
Third main benefit of your product
Brief explanation of why and how this benefit will help your customers
John Smith,
CEO ofCompany
Now go deeper into what your product offers. But, word it as benefits, not as features.
“Save your favorite links” is a feature. “Never lose your favorite websites again” is a benefit. Users don’t care about your product, they only care about what’s in it for them.
- Summarize the benefit above
- Keep it quick, simple and to the point
- So the user can easily scan the page
Now go deeper into what your product offers. But, word it as benefits, not as features.
“Save your favorite links” is a feature. “Never lose your favorite websites again” is a benefit. Users don’t care about your product, they only care about what’s in it for them.
- Summarize the benefit above
- Keep it quick, simple and to the point
- So the user can easily scan the page
Now go deeper into what your product offers. But, word it as benefits, not as features.
“Save your favorite links” is a feature. “Never lose your favorite websites again” is a benefit. Users don’t care about your product, they only care about what’s in it for them.
- Summarize the benefit above
- Keep it quick, simple and to the point
- So the user can easily scan the page
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This a in between CTA for visitors that already got convinced.
How much is a high converting landing page worth to you?
Choose between this pricing block, or end the page with a CTA block as shown below. Choose either one.
Standard
$19
Billed per monthMake this plan super expensive, so the other plans look like a great deal
- Most important feature
- Another important feature
- Next feature here
- Less important feature
- Last feature here
Premium
$29
Billed per monthThis is the plan you want to sell most
- All features from Standard
- Most important feature
- Another important feature
- Next feature here
- Less important feature
- Last feature here
Decoy
$99
Biller per monthMake this plan super expensive, so your middle plan looks cheaper
- All features from Premium
- Most important feature
- Another important feature
- Next feature here
- Less important feature
- Last feature here
Or, ask if your visitor wants to solve problem X today
Explain how your solution will solve this problem and ask them to start a free trial, or any other low-key CTA they could take.